/* =============================================
   TH3SEO — Styles v5
   Editorial · Premium · Interactive
   ============================================= */

:root {
  --bg:          #ffffff;
  --surface:     #f4f7fc;
  --surface-2:   #e8edf6;
  --border:      rgba(0,0,0,0.08);
  --border-h:    rgba(0,0,0,0.14);
  --text:        #0d1021;
  --muted:       #6b7280;
  --dim:         #8890a4;
  --accent:      #2450d4;
  --accent-l:    #4a6cf7;
  --accent-dim:  rgba(36,80,212,0.07);
  --accent-b:    rgba(36,80,212,0.18);
  --red:         #e63946;
  --red-dim:     rgba(230,57,70,0.07);
  --red-b:       rgba(230,57,70,0.18);
  --green:       #1ab86e;
  --green-dim:   rgba(26,184,110,0.08);
  --green-b:     rgba(26,184,110,0.2);
  --r:           10px;
  --ease:        cubic-bezier(0.4,0,0.2,1);
  --ease-out:    cubic-bezier(0,0,0.2,1);
  --spring:      cubic-bezier(0.175,0.885,0.32,1.275);
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: auto; scroll-padding-top: 80px; overflow-x: hidden; overflow-x: clip; width: 100%; } /* Lenis handles smooth */
body {
  font-family: 'Plus Jakarta Sans', Inter, sans-serif;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
  overflow-x: clip;
  width: 100%;
  max-width: 100%;
  background:
    radial-gradient(ellipse 130% 55% at 50% -5%, rgba(36,80,212,0.07) 0%, transparent 52%),
    radial-gradient(ellipse 80% 50% at 92% 95%, rgba(230,57,70,0.05) 0%, transparent 55%),
    radial-gradient(ellipse 60% 40% at 5% 70%, rgba(36,80,212,0.04) 0%, transparent 55%),
    var(--bg);
  color: var(--text);
  line-height: 1.6;
}

/* ── Grain texture overlay ── */
body::before {
  content: '';
  position: fixed; inset: 0; z-index: 9997;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='256' height='256'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.88' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='256' height='256' filter='url(%23n)' opacity='1'/%3E%3C/svg%3E");
  background-size: 256px 256px;
  opacity: 0.038;
  pointer-events: none;
}
em { font-style: normal; }
a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }

main { overflow-x: hidden; overflow-x: clip; }

/* ── Scroll progress ── */
.scroll-progress-bar {
  position: fixed; top: 0; left: 0; height: 2px; width: 0%;
  background: linear-gradient(90deg, var(--red), var(--accent));
  z-index: 9999; pointer-events: none;
  transition: width 0.08s linear;
}

/* ── Cursor ── */
.cursor-ring {
  position: fixed; top: 0; left: 0; z-index: 9990;
  width: 32px; height: 32px; border-radius: 9px;
  background: #fff; mix-blend-mode: difference; opacity: 0.8;
  pointer-events: none; display: none;
  will-change: transform, width, height;
  transition:
    width  0.38s var(--spring),
    height 0.38s var(--spring),
    border-radius 0.32s var(--ease),
    opacity 0.2s;
}
.cursor-ring.is-hover  { width: 64px; height: 64px; border-radius: 32px; opacity: 0.65; }
.cursor-ring.is-text   { width: 4px;  height: 30px; border-radius: 2px; }
.cursor-ring.is-hidden { opacity: 0; }
@media (pointer: coarse), (max-width: 1024px) { .cursor-ring { display: none !important; } }

/* ── Tailwind CDN replacement ── */
.hidden      { display: none !important; }
.inline-flex { display: inline-flex; align-items: center; }
.text-center { text-align: center; }
.text-white  { color: #fff; }
.text-sm     { font-size: 0.875rem; }
.relative    { position: relative; }
.w-full      { width: 100%; }
.z-10        { z-index: 10; }
.mt-4        { margin-top: 1rem; }
.mt-5        { margin-top: 1.25rem; }
.mt-8        { margin-top: 2rem; }
.ml-1        { margin-left: 0.25rem; }
.ml-2        { margin-left: 0.5rem; }
.bg-ink-950  { background: var(--bg); }
.bg-ink-900  { background: var(--surface); }
@media (min-width: 900px) {
  .md\:flex   { display: flex !important; }
  .md\:hidden { display: none !important; }
}

/* ── Gradient text ── */
.text-gradient {
  background: linear-gradient(125deg, var(--accent) 0%, var(--red) 100%);
  -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text;
}

/* ── Container ── */
.container {
  max-width: 1200px;
  margin: 0 auto;
  padding: 0 48px;
}
@media (max-width: 900px)  { .container { padding: 0 32px; } }
@media (max-width: 640px)  { .container { padding: 0 20px; } }

/* ── Section spacing ── */
.section-space    { padding: 96px 0; }
.section-space-sm { padding: 64px 0; }

/* ── Divider ── */
.rule { height: 1px; background: var(--border); border: none; }

/* ── Typography ── */
.section-tag {
  display: inline-flex; align-items: center; gap: 8px;
  font-size: 11px; font-weight: 700; letter-spacing: 1.2px; text-transform: uppercase;
  color: var(--dim); border: 1px solid var(--border-h);
  background: rgba(0,0,0,0.02); border-radius: 4px; padding: 5px 13px;
}
.section-tag .dot { width: 5px; height: 5px; border-radius: 50%; background: var(--green); animation: pulse 2s infinite; flex-shrink: 0; }
.section-h   { font-size: clamp(28px, 4vw, 48px); font-weight: 900; line-height: 1.06; letter-spacing: -0.5px; }
.section-sub { color: var(--muted); font-size: 16px; line-height: 1.8; max-width: 500px; }

/* ── WhatsApp float ── */
.whatsapp-float {
  position: fixed; bottom: 28px; right: 28px; z-index: 90;
  display: flex; align-items: center; gap: 10px;
  background: #25D366; color: #fff;
  padding: 12px 20px 12px 16px; border-radius: 999px;
  font-size: 13px; font-weight: 700;
  box-shadow: 0 4px 24px rgba(0,0,0,0.35);
  transition: transform 0.25s var(--ease), box-shadow 0.25s;
  will-change: transform;
}
.whatsapp-float:hover { transform: translateY(-3px) scale(1.02); box-shadow: 0 10px 36px rgba(0,0,0,0.45); }
.wa-label { white-space: nowrap; }
@media (max-width: 600px) { .wa-label { display: none; } .whatsapp-float { padding: 14px; } }

/* ══════════════════════════════════════════
   NAVIGATION
══════════════════════════════════════════ */
#navbar {
  position: fixed; top: 0; left: 0; right: 0; z-index: 80;
  transition: background 0.35s, border-color 0.35s, backdrop-filter 0.35s;
  border-bottom: 1px solid transparent;
}
#navbar.scrolled {
  background: rgba(255,255,255,0.92);
  backdrop-filter: blur(24px) saturate(1.5);
  border-color: var(--border);
  box-shadow: 0 2px 20px rgba(0,0,0,0.07);
}
#navbar nav {
  max-width: 1200px; margin: 0 auto; padding: 0 48px;
  height: 70px; display: flex; align-items: center;
}
@media (max-width: 900px) { #navbar nav { padding: 0 32px; } }
@media (max-width: 640px) { #navbar nav { padding: 0 20px; } }

.logo-mark { font-size: 18px; font-weight: 900; letter-spacing: -0.5px; user-select: none; }
.logo-accent { color: var(--accent-l); }

.nav-links { display: flex; align-items: center; gap: 4px; list-style: none; }
.nav-link {
  font-size: 13px; font-weight: 600; color: var(--muted); padding: 6px 12px; border-radius: 6px;
  transition: color 0.2s, background 0.2s;
}
.nav-link:hover, .nav-link.active-link { color: var(--accent); background: var(--accent-dim); }
.nav-cta {
  font-size: 13px; font-weight: 700; color: #fff;
  background: var(--accent); padding: 7px 18px; border-radius: 6px;
  transition: background 0.2s, transform 0.2s, box-shadow 0.2s;
  will-change: transform;
}
.nav-cta:hover { background: #1e3fb5; transform: translateY(-1px); box-shadow: 0 6px 20px rgba(36,80,212,0.35); }

/* Hamburger */
.hamburger { background: none; border: none; cursor: pointer; padding: 4px; display: flex; flex-direction: column; gap: 5px; }
.hamburger span { display: block; width: 22px; height: 2px; background: var(--text); border-radius: 2px; transition: 0.3s; }

/* Mobile nav — overlay oscuro intencional */
.mobile-nav {
  position: fixed; inset: 0; z-index: 200;
  background: rgba(13,16,33,0.97); backdrop-filter: blur(28px);
  display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 8px;
  opacity: 0; pointer-events: none; transition: opacity 0.3s;
}
.mobile-nav.open { opacity: 1; pointer-events: all; }
.mobile-nav a {
  font-size: 30px; font-weight: 900; color: rgba(255,255,255,0.55); letter-spacing: -0.5px;
  transition: color 0.2s; padding: 8px 0;
}
.mobile-nav a:hover { color: #ffffff; }
.close-nav {
  position: absolute; top: 24px; right: 28px; background: none; border: none;
  color: rgba(255,255,255,0.4); font-size: 32px; cursor: pointer; line-height: 1; padding: 4px;
}

/* ══════════════════════════════════════════
   HERO
══════════════════════════════════════════ */
.hero-section {
  min-height: 100svh; display: flex; align-items: center;
  position: relative; overflow: hidden; padding-top: 70px;
}
/* cuadrícula del hero eliminada — reemplazada por hero-bg-words */
.hero-grid-bg { display: none; }

/* Radial glow accent behind hero text */
.hero-section::before {
  content: '';
  position: absolute; top: -10%; left: 50%; transform: translateX(-50%);
  width: min(700px, 100%); height: 600px;
  background: radial-gradient(ellipse at center, rgba(36,80,212,0.18) 0%, transparent 65%);
  pointer-events: none; z-index: 0;
}
/* Soft vignette at bottom of hero */
.hero-section::after {
  content: '';
  position: absolute; bottom: 0; left: 0; right: 0; height: 180px;
  background: linear-gradient(to bottom, transparent, var(--bg));
  pointer-events: none; z-index: 1;
}
.hero-accent-line {
  position: absolute; left: 0; top: 30%; width: 1px; height: 50%;
  background: linear-gradient(to bottom, transparent, rgba(36,80,212,0.35), transparent);
  pointer-events: none;
}

.hero-layout {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: 56px; align-items: center; padding: 80px 0;
  position: relative; z-index: 2;
}
@media (max-width: 900px) { .hero-layout { grid-template-columns: 1fr; gap: 40px; padding: 48px 0 40px; } }
@media (max-width: 600px) { .hero-layout { padding: 36px 0 32px; } }

.hero-label {
  display: inline-flex; align-items: center; gap: 9px; margin-bottom: 28px;
  font-size: 11px; font-weight: 700; letter-spacing: 1.4px; text-transform: uppercase;
  color: var(--accent-l);
}
.hero-label::before { content: ''; display: block; width: 28px; height: 1px; background: currentColor; }

.hero-title {
  font-size: clamp(40px, 5.5vw, 70px); font-weight: 900; line-height: 1.02;
  letter-spacing: -1.5px; margin-bottom: 24px;
}
.hw-wrap { overflow: hidden; display: block; }
.hw { display: inline-block; }

.hero-sub {
  font-size: 17px; color: var(--muted); line-height: 1.8;
  max-width: 460px; margin-bottom: 36px;
}

.hero-ctas { display: flex; align-items: center; gap: 12px; flex-wrap: wrap; margin-bottom: 52px; }

/* Buttons */
.btn-primary {
  display: inline-flex; align-items: center; gap: 8px;
  background: var(--accent); color: #fff; font-weight: 700; font-size: 14px;
  padding: 13px 24px; border-radius: 7px; border: none; cursor: pointer;
  transition: background 0.2s, transform 0.22s var(--spring), box-shadow 0.2s;
  will-change: transform;
}
.btn-primary:hover {
  background: #1e3fb5; transform: translateY(-2px);
  box-shadow: 0 8px 28px rgba(36,80,212,0.38);
}
.btn-secondary {
  display: inline-flex; align-items: center; gap: 8px;
  background: transparent; color: var(--dim); font-weight: 600; font-size: 14px;
  padding: 13px 24px; border-radius: 7px; border: 1px solid var(--border-h);
  cursor: pointer; transition: color 0.2s, border-color 0.2s, transform 0.22s var(--spring);
  will-change: transform;
}
.btn-secondary:hover { color: var(--text); border-color: rgba(0,0,0,0.25); transform: translateY(-2px); }

.hero-stats { display: flex; align-items: center; flex-wrap: wrap; gap: 0; }
.hero-stat { padding-right: 24px; }
.hero-stat:first-child { padding-left: 0; }
.hs-num { font-size: 26px; font-weight: 900; letter-spacing: -0.5px; line-height: 1; }
.hs-num sup { font-size: 13px; vertical-align: super; color: var(--accent-l); margin-left: 1px; }
.hs-lbl { font-size: 12px; color: var(--muted); margin-top: 4px; }
.hero-stat-sep { width: 1px; height: 36px; background: var(--border-h); margin: 0 24px; flex-shrink: 0; }
@media (max-width: 480px) {
  .hero-stats { gap: 20px; }
  .hero-stat-sep { display: none; }
  .hero-stat { padding: 0; }
}

/* ══════════════════════════════════════════
   MARQUEE
══════════════════════════════════════════ */
.marquee-strip {
  border-top: 1px solid var(--border); border-bottom: 1px solid var(--border);
  overflow: hidden; padding: 14px 0; background: var(--surface);
  user-select: none;
}
.marquee-track { display: flex; overflow: hidden; }
.marquee-inner {
  display: flex; white-space: nowrap; flex-shrink: 0;
  animation: marquee-scroll 40s linear infinite;
}
.marquee-strip:hover .marquee-inner { animation-play-state: paused; }
.marquee-inner span { padding: 0 24px; font-size: 11px; font-weight: 700; color: var(--muted); letter-spacing: 1px; text-transform: uppercase; }
.marquee-dot { color: rgba(0,0,0,0.12) !important; padding: 0 4px !important; }
@keyframes marquee-scroll { from { transform: translateX(0); } to { transform: translateX(-50%); } }

/* ══════════════════════════════════════════
   SERVICES GRID
══════════════════════════════════════════ */
.services-grid {
  display: grid; grid-template-columns: repeat(2, 1fr);
  gap: 1px; background: var(--border);
  border: 1px solid var(--border); border-radius: 14px; overflow: hidden;
  margin-top: 56px;
}
@media (max-width: 700px) { .services-grid { grid-template-columns: 1fr; } }

.service-block {
  background: var(--surface); padding: 44px 40px;
  transition: background 0.3s var(--ease);
  position: relative; overflow: hidden;
}
.service-block::after {
  content: ''; position: absolute; inset: 0;
  background: radial-gradient(circle at var(--mx,50%) var(--my,50%), rgba(36,80,212,0.06) 0%, transparent 65%);
  opacity: 0; transition: opacity 0.4s;
  pointer-events: none;
}
.service-block:hover::after { opacity: 1; }
.service-block.featured::after {
  background: radial-gradient(circle at var(--mx,50%) var(--my,50%), rgba(95,132,242,0.07) 0%, transparent 65%);
}
.sb-num { font-size: 11px; font-weight: 800; color: rgba(0,0,0,0.12); letter-spacing: 2px; margin-bottom: 24px; }
.sb-icon {
  width: 46px; height: 46px; border-radius: 11px;
  border: 1px solid var(--border-h); background: rgba(0,0,0,0.02);
  color: var(--accent); display: flex; align-items: center; justify-content: center; margin-bottom: 22px;
  transition: border-color 0.3s, background 0.3s;
}
.service-block:hover .sb-icon { border-color: var(--accent-b); background: var(--accent-dim); }
.service-block.featured .sb-icon { background: var(--accent-dim); border-color: var(--accent-b); }
.sb-title { font-size: 21px; font-weight: 800; margin-bottom: 12px; letter-spacing: -0.3px; }
.sb-desc { font-size: 14px; color: var(--muted); line-height: 1.78; margin-bottom: 28px; }
.sb-link {
  display: inline-flex; align-items: center; gap: 6px;
  font-size: 13px; font-weight: 700; color: var(--accent-l);
  transition: gap 0.25s var(--spring);
}
.sb-link:hover { gap: 11px; }

/* ══════════════════════════════════════════
   PLUS SERVICES
══════════════════════════════════════════ */
.plus-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 20px; margin-top: 48px; }
@media (max-width: 860px) { .plus-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .plus-grid { grid-template-columns: 1fr; } }

.plus-card {
  background: var(--surface); border: 1px solid var(--border);
  border-radius: var(--r); padding: 28px 24px;
  transition: border-color 0.28s, transform 0.28s var(--spring), box-shadow 0.28s;
  will-change: transform;
}
.plus-card:hover { border-color: var(--border-h); transform: translateY(-5px); box-shadow: 0 20px 50px rgba(0,0,0,0.3); }
.plus-tag { font-size: 10px; font-weight: 800; letter-spacing: 1px; text-transform: uppercase; color: var(--accent-l); margin-bottom: 14px; }
.plus-card-title { font-size: 16px; font-weight: 800; margin-bottom: 8px; letter-spacing: -0.2px; }
.plus-card-desc { font-size: 13px; color: var(--muted); line-height: 1.72; margin-bottom: 18px; }
.plus-badge {
  display: inline-block; font-size: 11px; font-weight: 700;
  background: var(--accent-dim); border: 1px solid var(--accent-b);
  color: var(--accent-l); padding: 3px 10px; border-radius: 4px;
}

/* ══════════════════════════════════════════
   IMPACT NUMBERS
══════════════════════════════════════════ */
.impact-section {
  background:
    radial-gradient(ellipse 90% 60% at 50% 50%, rgba(36,80,212,0.06) 0%, transparent 65%),
    var(--surface);
  border-top: 1px solid var(--border); border-bottom: 1px solid var(--border);
}
.impact-inner { max-width: 1200px; margin: 0 auto; padding: 0 48px; }
@media (max-width: 900px) { .impact-inner { padding: 0 32px; } }
@media (max-width: 640px) { .impact-inner { padding: 0 20px; } }
.impact-grid { display: grid; grid-template-columns: repeat(4,1fr); }
@media (max-width: 800px) { .impact-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 480px) { .impact-grid { grid-template-columns: 1fr; } }

.impact-stat {
  padding: 52px 36px; border-right: 1px solid var(--border);
  text-align: center; position: relative; overflow: hidden;
}
.impact-stat:last-child { border-right: none; }
.impact-stat::before {
  content: ''; position: absolute; bottom: 0; left: 50%; transform: translateX(-50%);
  width: 40px; height: 2px; background: var(--accent);
  opacity: 0; transition: opacity 0.3s, width 0.4s;
}
.impact-stat:hover::before { opacity: 1; width: 80px; }
@media (max-width: 800px) {
  .impact-stat:nth-child(2) { border-right: none; }
  .impact-stat { border-bottom: 1px solid var(--border); }
  .impact-stat:last-child { border-bottom: none; }
}
.impact-val {
  font-size: clamp(42px, 5.5vw, 64px); font-weight: 900; letter-spacing: -2.5px; line-height: 1;
  color: var(--text); margin-bottom: 10px;
}
.impact-val .unit { color: var(--accent-l); font-size: 0.58em; }
.impact-label { font-size: 13px; color: var(--muted); line-height: 1.55; }

/* ══════════════════════════════════════════
   CASE STUDIES
══════════════════════════════════════════ */
/* Slider horizontal — evita que la seccion crezca verticalmente al agregar mas clientes */
.cases-slider { margin-top: 56px; position: relative; }
.cases-track {
  display: flex; gap: 20px; overflow-x: auto; scroll-snap-type: x mandatory;
  padding: 4px 4px 8px; margin: -4px -4px 0; scroll-behavior: smooth;
  scrollbar-width: none; -ms-overflow-style: none;
}
.cases-track::-webkit-scrollbar { display: none; }
.cases-track .case-card { flex: 0 0 min(440px, 86vw); scroll-snap-align: start; }
.cases-nav { display: flex; align-items: center; justify-content: center; gap: 18px; margin-top: 28px; }
.cases-arrow {
  width: 40px; height: 40px; border-radius: 50%; flex-shrink: 0;
  border: 1px solid var(--border); background: var(--surface); color: var(--text);
  font-size: 18px; line-height: 1; cursor: pointer;
  display: grid; place-items: center; transition: border-color .2s, color .2s, transform .2s;
}
.cases-arrow:hover:not(:disabled) { border-color: var(--accent); color: var(--accent); transform: translateY(-2px); }
.cases-arrow:disabled { opacity: .3; cursor: default; }
.cases-dots { display: flex; align-items: center; gap: 8px; }
.cases-dots button {
  width: 8px; height: 8px; border-radius: 50%; border: none; padding: 0;
  background: var(--border-h); cursor: pointer; transition: background .2s, width .2s, border-radius .2s;
}
.cases-dots button.active { background: var(--accent); width: 22px; border-radius: 4px; }
@media (max-width: 560px) { .cases-nav { gap: 12px; } }

.case-card {
  background: var(--surface); border: 1px solid var(--border); border-radius: 12px;
  padding: 28px; position: relative; overflow: hidden;
  transition: border-color 0.28s, transform 0.28s var(--spring), box-shadow 0.28s;
  will-change: transform;
}
.case-card::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px;
  background: linear-gradient(90deg, var(--accent), var(--accent-l));
  transform: scaleX(0); transform-origin: left;
  transition: transform 0.4s var(--ease-out);
}
.case-card:hover { border-color: var(--border-h); transform: translateY(-5px); box-shadow: 0 24px 60px rgba(0,0,0,0.32); }
.case-card:hover::before { transform: scaleX(1); }
.cc-meta { display: flex; align-items: center; justify-content: space-between; margin-bottom: 16px; }
.cc-industry { font-size: 11px; font-weight: 700; color: var(--muted); text-transform: uppercase; letter-spacing: 0.8px; }
.cc-live { display: flex; align-items: center; gap: 5px; font-size: 11px; font-weight: 700; color: var(--green); }
.live-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--green); animation: pulse 2s ease-in-out infinite; }
@keyframes pulse { 0%,100% { opacity: 1; } 50% { opacity: 0.35; } }
.cc-name { font-size: 19px; font-weight: 800; margin-bottom: 4px; letter-spacing: -0.3px; }
.cc-domain { font-size: 12px; color: var(--accent-l); display: block; margin-bottom: 12px; }
.cc-desc { font-size: 13px; color: var(--muted); line-height: 1.7; margin-bottom: 16px; }
.cc-kws { display: flex; flex-wrap: wrap; gap: 6px; margin-bottom: 20px; }
.cc-kws span { font-size: 11px; padding: 3px 10px; border-radius: 4px; background: rgba(0,0,0,0.03); border: 1px solid var(--border-h); color: var(--dim); }

/* SERP mini */
.serp-mini { background: rgba(0,0,0,0.02); border: 1px solid var(--border); border-radius: 8px; overflow: hidden; position: relative; }
.sm-kw { font-size: 11px; font-weight: 600; color: var(--muted); padding: 8px 12px; border-bottom: 1px solid var(--border); }
.sm-row { display: flex; align-items: center; gap: 8px; padding: 7px 12px; }
.sm-label { font-size: 10px; }
.sm-current { background: rgba(26,184,110,0.05); }
.sm-target { opacity: 0.55; }
.sm-n { font-size: 12px; font-weight: 800; color: var(--text); min-width: 20px; display: inline-block; }
.sm-k { font-size: 11px; color: var(--muted); flex: 1; }
.sm-k em { color: var(--dim); font-style: italic; }
.sm-badge { font-size: 10px; font-weight: 800; padding: 2px 7px; border-radius: 4px; background: var(--accent); color: #fff; white-space: nowrap; }
.sm-badge--maps  { background: #1a73e8; }
.sm-badge--green { background: var(--green); }
/* SERP live tracking */
.serp-mini::before { content: ''; position: absolute; left: 0; right: 0; top: -4px; height: 3px; background: linear-gradient(90deg, transparent 0%, var(--accent) 50%, transparent 100%); opacity: 0; pointer-events: none; z-index: 3; }
.serp-mini.scanning::before { animation: scanDown 1.6s ease-in-out forwards; }
@keyframes scanDown { 0% { top: -4px; opacity: 0; } 6% { opacity: 1; } 88% { top: calc(100% + 4px); opacity: 1; } 100% { top: calc(100% + 4px); opacity: 0; } }
.serp-live-bar { display: flex; align-items: center; gap: 6px; padding: 5px 12px; border-top: 1px solid var(--border); background: rgba(0,0,0,0.03); }
.serp-live-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--green); flex-shrink: 0; animation: livePulse 2.4s ease-in-out infinite; }
@keyframes livePulse { 0%, 100% { opacity: 1; box-shadow: 0 0 0 0 rgba(26,184,110,0.7); } 50% { opacity: 0.4; box-shadow: 0 0 0 5px rgba(26,184,110,0); } }
.serp-live-time { font-size: 10px; color: var(--dim); flex: 1; font-variant-numeric: tabular-nums; }
.sm-n.scanning { opacity: 0.2; transition: opacity 0.2s; }
.sm-n.updated { animation: rankFlash 0.7s cubic-bezier(.22,1,.36,1) forwards; }
@keyframes rankFlash { 0% { color: var(--text); transform: scale(1); } 25% { color: #1ab86e; transform: scale(1.4); } 65% { color: #1ab86e; transform: scale(1.1); } 100% { color: var(--text); transform: scale(1); } }

/* Enlace "comprobar en Google" — verificación en vivo, sin depender de nuestros datos */
.verify-link { display: block; font-size: 10px; font-weight: 700; color: var(--accent); text-decoration: none; opacity: .8; margin-top: 4px; }
.verify-link:hover { opacity: 1; text-decoration: underline; }

/* TEMPORAL — oculta las cifras exactas de posicion (DataForSEO sin saldo, no se pueden re-verificar a diario).
   No aplica a las filas "En progreso" (objetivo aun no alcanzado, sin numero real que ocultar).
   Quitar este bloque completo para volver a mostrar los numeros reales cuando se recargue la cuenta. */
.sm-n, .serp-pos:not([style*="rgba(36,80,212,.06)"]) { font-size: 0; }
.sm-n::after { content: '✓'; font-size: 12px; }
.serp-pos:not([style*="rgba(36,80,212,.06)"])::after { content: '✓'; font-size: 13px; }
.sm-badge, .serp-badge:not([style*="rgba(36,80,212,.08)"]) { font-size: 0; }
.sm-badge::after { content: 'Verificado'; font-size: 10px; }
.serp-badge:not([style*="rgba(36,80,212,.08)"])::after { content: 'Verificado'; font-size: 11px; }

/* ══════════════════════════════════════════
   WHY
══════════════════════════════════════════ */
.why-layout { display: grid; grid-template-columns: 1fr 1fr; gap: 72px; align-items: center; }
@media (max-width: 800px) { .why-layout { grid-template-columns: 1fr; gap: 48px; } }

.why-grid {
  display: grid; grid-template-columns: 1fr 1fr; gap: 1px;
  background: var(--border); border: 1px solid var(--border); border-radius: 12px; overflow: hidden;
}
.why-card {
  background: var(--surface); padding: 24px 20px;
  transition: background 0.25s;
}
.why-card:hover { background: var(--surface-2); }
.why-icon { font-size: 22px; margin-bottom: 10px; }
.why-card h4 { font-size: 14px; font-weight: 800; margin-bottom: 6px; }
.why-card p  { font-size: 13px; color: var(--muted); line-height: 1.65; }

/* ══════════════════════════════════════════
   PROCESS
══════════════════════════════════════════ */
.process-track {
  display: grid; grid-template-columns: repeat(4,1fr); gap: 0;
  position: relative; margin-top: 64px;
}
.process-track::before {
  content: ''; position: absolute; top: 22px; left: 11%; right: 11%; height: 1px;
  background: var(--border); z-index: 0;
}
@media (max-width: 800px) { .process-track { grid-template-columns: 1fr 1fr; gap: 32px; } .process-track::before { display: none; } }
@media (max-width: 500px) { .process-track { grid-template-columns: 1fr; } }

.process-step { padding: 0 20px; position: relative; z-index: 1; }
.ps-num {
  width: 44px; height: 44px; border-radius: 50%;
  background: var(--surface-2); border: 1px solid var(--border-h);
  font-size: 13px; font-weight: 900; color: var(--accent-l);
  display: flex; align-items: center; justify-content: center; margin-bottom: 20px;
  transition: border-color 0.3s, background 0.3s, transform 0.3s var(--spring);
}
.process-step:hover .ps-num { border-color: var(--accent-b); background: var(--accent-dim); transform: scale(1.1); }
.process-step h3 { font-size: 15px; font-weight: 800; margin-bottom: 8px; }
.process-step p  { font-size: 13px; color: var(--muted); line-height: 1.72; }

/* ══════════════════════════════════════════
   CTA BAND
══════════════════════════════════════════ */
.cta-band {
  background:
    radial-gradient(ellipse 100% 80% at 0% 50%, rgba(36,80,212,0.09) 0%, transparent 55%),
    var(--surface);
  border-top: 1px solid var(--border); border-bottom: 1px solid var(--border);
  padding: 80px 0;
}
.cta-band-inner { display: flex; align-items: center; justify-content: space-between; gap: 40px; flex-wrap: wrap; }
.cta-band-copy h2 { font-size: clamp(24px, 3.5vw, 40px); font-weight: 900; letter-spacing: -0.5px; max-width: 460px; }
.cta-band-copy p  { font-size: 15px; color: var(--muted); margin-top: 10px; max-width: 400px; }
.cta-band-actions { display: flex; gap: 12px; align-items: center; flex-shrink: 0; flex-wrap: wrap; }

/* ══════════════════════════════════════════
   LIVE PANEL (case studies / SEO page)
══════════════════════════════════════════ */
.live-panel {
  background: var(--surface); border: 1px solid var(--border-h);
  border-radius: 14px; overflow: hidden;
  box-shadow: 0 24px 80px rgba(0,0,0,0.4);
}
.lp-bar { background: var(--surface-2); padding: 12px 16px; display: flex; align-items: center; gap: 10px; border-bottom: 1px solid var(--border); }
.lp-dots { display: flex; gap: 5px; }
.lp-dots span { width: 8px; height: 8px; border-radius: 50%; background: var(--border-h); }
.lp-url { flex: 1; background: rgba(0,0,0,0.03); border: 1px solid var(--border); border-radius: 5px; padding: 5px 10px; font-size: 11px; color: var(--muted); display: flex; align-items: center; gap: 6px; }
.lp-body { padding: 16px; }
.lp-block { margin-bottom: 12px; }
.lp-kw { font-size: 10px; font-weight: 700; color: var(--muted); text-transform: uppercase; letter-spacing: 0.8px; margin-bottom: 6px; }
.lp-result { display: flex; align-items: center; gap: 10px; padding: 8px 10px; border-radius: 7px; background: rgba(0,0,0,0.02); border: 1px solid var(--border); }
.lp-result--ours  { background: rgba(26,184,110,0.05); border-color: var(--green-b); }
.lp-result--maps  { background: rgba(26,102,232,0.06); border-color: rgba(26,102,232,0.2); }
.lp-result--yours { background: rgba(36,80,212,0.04); border-color: var(--accent-b); }
.lp-rank { font-size: 13px; font-weight: 900; min-width: 32px; text-align: center; line-height: 1.2; }
.lp-rank--green { color: var(--green); }
.lp-rank--maps  { color: #5b93f5; font-size: 10px; }
.lp-rank--yours { color: var(--muted); font-size: 20px; }
.lp-info { flex: 1; min-width: 0; }
.lp-domain  { display: block; font-size: 12px; font-weight: 700; color: var(--text); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.lp-title-r { display: block; font-size: 11px; color: var(--muted); }
.lp-tag { font-size: 10px; font-weight: 800; padding: 2px 7px; border-radius: 4px; white-space: nowrap; }
.lp-tag--ours { background: var(--green-dim); border: 1px solid var(--green-b); color: var(--green); }
.lp-tag--maps { background: rgba(26,102,232,0.1); border: 1px solid rgba(26,102,232,0.25); color: #5b93f5; }
.lp-start { font-size: 11px; font-weight: 800; color: var(--accent-l); white-space: nowrap; border: 1px solid var(--accent-b); padding: 3px 10px; border-radius: 4px; transition: background 0.2s; }
.lp-start:hover { background: var(--accent-dim); }

/* ══════════════════════════════════════════
   PLANS (planes.html)
══════════════════════════════════════════ */
.plans-note {
  display: inline-flex; align-items: center; gap: 8px; margin-bottom: 48px;
  background: var(--green-dim); border: 1px solid var(--green-b);
  color: var(--green); font-size: 12px; font-weight: 700;
  padding: 8px 16px; border-radius: 5px;
}
.plans-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 20px; }
@media (max-width: 860px) { .plans-grid { grid-template-columns: 1fr; max-width: 460px; } }

.plan-card {
  background: var(--surface); border: 1px solid var(--border);
  border-radius: 14px; padding: 32px; display: flex; flex-direction: column;
  transition: border-color 0.28s, transform 0.28s var(--spring), box-shadow 0.28s;
  position: relative; will-change: transform; overflow: hidden;
}
.plan-card:hover { border-color: var(--border-h); transform: translateY(-6px); box-shadow: 0 28px 70px rgba(0,0,0,0.32); }
.plan-card--featured { border-color: var(--accent-b); background: var(--surface-2); }
.plan-card--featured:hover { border-color: rgba(36,80,212,0.4); }
.plan-popular {
  position: absolute; top: 16px; left: 50%; transform: translateX(-50%);
  font-size: 11px; font-weight: 800; color: #fff; background: var(--accent);
  padding: 4px 16px; border-radius: 999px; white-space: nowrap; z-index: 1;
}
.plan-card--featured { padding-top: 46px; }
.plan-name    { font-size: 18px; font-weight: 900; margin-bottom: 4px; }
.plan-sub     { font-size: 13px; color: var(--muted); margin-bottom: 24px; line-height: 1.5; }
.plan-price   { margin-bottom: 28px; }
.plan-currency { font-size: 14px; color: var(--muted); vertical-align: super; margin-right: 2px; }
.plan-amount  { font-size: 40px; font-weight: 900; letter-spacing: -1.5px; }
.plan-period  { font-size: 13px; color: var(--muted); }
.plan-features { list-style: none; margin-bottom: 28px; flex: 1; }
.plan-features li { display: flex; align-items: flex-start; gap: 10px; padding: 9px 0; font-size: 13px; color: var(--muted); border-bottom: 1px solid var(--border); line-height: 1.5; }
.plan-features li:last-child { border-bottom: none; }
.plan-features li.on { color: rgba(0,0,0,0.82); }
.pf-check { width: 16px; height: 16px; border-radius: 50%; flex-shrink: 0; margin-top: 1px; }
.plan-features li.on  .pf-check { background: var(--green-dim); border: 1px solid var(--green-b); background-image: url("data:image/svg+xml,%3Csvg width='10' height='10' viewBox='0 0 10 10' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M2 5l2.5 2.5L8 3' stroke='%231ab86e' stroke-width='1.5' stroke-linecap='round' stroke-linejoin='round' fill='none'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: center; }
.plan-features li.off .pf-check { background: rgba(0,0,0,0.04); border: 1px solid var(--border); }
.plan-cta {
  display: block; text-align: center; padding: 13px; border-radius: 7px;
  font-size: 14px; font-weight: 700; border: 1px solid var(--border-h);
  color: var(--text); transition: background 0.2s, border-color 0.2s, transform 0.2s;
}
.plan-cta:hover { background: rgba(0,0,0,0.04); transform: translateY(-1px); }
.plan-cta--featured { background: var(--accent); color: #fff; border-color: var(--accent); }
.plan-cta--featured:hover { background: #1e3fb5; border-color: #1e3fb5; }

/* Plus cards (planes.html) */
.plus-cards-row { display: grid; grid-template-columns: repeat(3,1fr); gap: 20px; }
@media (max-width: 780px) { .plus-cards-row { grid-template-columns: 1fr 1fr; } }
@media (max-width: 500px) { .plus-cards-row { grid-template-columns: 1fr; } }

.plus-p-card {
  background: var(--surface); border: 1px solid var(--border);
  border-radius: var(--r); padding: 28px 24px; display: flex; flex-direction: column;
  transition: border-color 0.28s, transform 0.28s var(--spring), box-shadow 0.28s;
  will-change: transform;
}
.plus-p-card:hover { border-color: var(--border-h); transform: translateY(-5px); box-shadow: 0 20px 50px rgba(0,0,0,0.28); }
.ppc-label     { font-size: 10px; font-weight: 800; letter-spacing: 1px; text-transform: uppercase; color: var(--accent-l); margin-bottom: 14px; }
.ppc-title     { font-size: 17px; font-weight: 800; margin-bottom: 8px; letter-spacing: -0.2px; }
.ppc-desc      { font-size: 13px; color: var(--muted); line-height: 1.72; margin-bottom: 20px; flex: 1; }
.ppc-price     { font-size: 30px; font-weight: 900; letter-spacing: -0.5px; margin-bottom: 4px; }
.ppc-price-note { font-size: 11px; color: var(--muted); margin-bottom: 16px; }
.ppc-cta {
  display: block; text-align: center; padding: 10px; border-radius: 6px;
  font-size: 13px; font-weight: 700; border: 1px solid var(--accent-b);
  color: var(--accent-l); transition: background 0.2s, transform 0.2s;
}
.ppc-cta:hover { background: var(--accent-dim); transform: translateY(-1px); }

/* ══════════════════════════════════════════
   SEO PAGE
══════════════════════════════════════════ */
.seo-pillars { display: grid; grid-template-columns: repeat(3,1fr); gap: 20px; margin-top: 48px; }
@media (max-width: 780px) { .seo-pillars { grid-template-columns: 1fr 1fr; } }
@media (max-width: 500px) { .seo-pillars { grid-template-columns: 1fr; } }

.pillar-card {
  background: var(--surface); border: 1px solid var(--border); border-radius: var(--r);
  padding: 28px 24px;
  transition: border-color 0.28s, transform 0.28s var(--spring), box-shadow 0.28s;
  will-change: transform;
}
.pillar-card:hover { border-color: var(--border-h); transform: translateY(-5px); box-shadow: 0 20px 50px rgba(0,0,0,0.28); }
.pillar-num {
  font-size: 28px; font-weight: 900; letter-spacing: -1px; margin-bottom: 14px;
  -webkit-text-stroke: 1px var(--accent-b); -webkit-text-fill-color: transparent;
}
.pillar-title { font-size: 16px; font-weight: 800; margin-bottom: 8px; -webkit-text-fill-color: var(--text); }
.pillar-desc  { font-size: 13px; color: var(--muted); line-height: 1.7; -webkit-text-fill-color: var(--muted); margin-bottom: 16px; }
.pillar-list  { list-style: none; }
.pillar-list li { font-size: 12px; color: var(--muted); padding: 5px 0; border-bottom: 1px solid var(--border); display: flex; align-items: center; gap: 8px; -webkit-text-fill-color: var(--muted); }
.pillar-list li:last-child { border-bottom: none; }
.pillar-list li::before { content: '—'; color: var(--accent-l); font-size: 10px; flex-shrink: 0; }

/* ══════════════════════════════════════════
   WEB DESIGN PAGE
══════════════════════════════════════════ */
/* Columna izquierda fija mientras la lista de la derecha se desplaza */
.webfeat-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}
.webfeat-aside {
  position: -webkit-sticky;
  position: sticky;
  top: 112px;
  align-self: start;
}
@media (max-width: 900px) {
  .webfeat-grid { grid-template-columns: 1fr; gap: 40px; }
  .webfeat-aside { position: static; top: auto; }
}

.webfeat-list { margin-top: 48px; }
.webfeat-row {
  display: grid; grid-template-columns: 40px 1fr; gap: 0 24px;
  padding: 28px 0; border-bottom: 1px solid var(--border); align-items: start;
}
.webfeat-row:first-child { padding-top: 0; }
.webfeat-row:last-child  { border-bottom: none; }
.wfr-num { font-size: 13px; font-weight: 800; color: var(--muted); padding-top: 3px; }
.wfr-content h4 { font-size: 16px; font-weight: 800; margin-bottom: 6px; }
.wfr-content p  { font-size: 14px; color: var(--muted); line-height: 1.72; }
.wfr-tag { display: inline-block; font-size: 10px; font-weight: 700; padding: 2px 8px; border-radius: 3px; margin-top: 8px; }
.wfr-tag--pro { background: var(--accent-dim); border: 1px solid var(--accent-b); color: var(--accent-l); }
.wfr-tag--all { background: var(--green-dim); border: 1px solid var(--green-b); color: var(--green); }

/* ══════════════════════════════════════════
   PAGE HERO (service pages)
══════════════════════════════════════════ */
.page-hero { padding: 140px 0 80px; position: relative; overflow: hidden; }
.page-hero::before {
  content: '';
  position: absolute; top: -15%; left: 50%; transform: translateX(-50%);
  width: min(600px, 100%); height: 500px;
  background: radial-gradient(ellipse at center, rgba(36,80,212,0.16) 0%, transparent 65%);
  pointer-events: none; z-index: 0;
}
/* cuadrícula page-hero eliminada — reemplazada por .bg-words */
.page-hero-grid { display: none; }

/* .bg-words en page-hero: más grande que en secciones internas */
.page-hero .bg-words span {
  font-size: clamp(52px, 8.5vw, 110px);
  -webkit-text-stroke: 1px rgba(0,0,0,0.052);
  animation-duration: 12s;
}
.page-hero .bg-words span:nth-child(1) { font-size:clamp(52px,8vw,106px);  animation-duration:13s; }
.page-hero .bg-words span:nth-child(2) { font-size:clamp(80px,13vw,160px); animation-duration:10s; animation-delay:4.5s; }
.page-hero .bg-words span:nth-child(3) { font-size:clamp(44px,6.5vw,80px); animation-duration:14s; animation-delay:8s;   }
.page-hero .bg-words span:nth-child(4) { font-size:clamp(36px,5.5vw,66px); animation-duration:16s; animation-delay:2s;   }
.page-hero-layout { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: center; position: relative; z-index: 2; }
@media (max-width: 800px) { .page-hero-layout { grid-template-columns: 1fr; gap: 40px; } }
.page-hero-title { font-size: clamp(34px, 5vw, 58px); font-weight: 900; line-height: 1.05; letter-spacing: -1px; }
.page-hero-sub   { font-size: 17px; color: var(--muted); line-height: 1.78; margin-top: 16px; }
.page-hero-actions { display: flex; gap: 12px; align-items: center; margin-top: 32px; flex-wrap: wrap; }
.stat-row { display: flex; gap: 32px; flex-wrap: wrap; margin-top: 40px; }
.stat-mini .sm-val { font-size: 30px; font-weight: 900; letter-spacing: -1px; }
.stat-mini .sm-lbl { font-size: 12px; color: var(--muted); }

/* ══════════════════════════════════════════
   FAQ
══════════════════════════════════════════ */
.faq-list { margin-top: 48px; }
.faq-item { border-bottom: 1px solid var(--border); }
.faq-q {
  width: 100%; background: none; border: none; cursor: pointer; color: var(--text);
  padding: 20px 0; display: flex; justify-content: space-between; align-items: center; gap: 20px;
  font-size: 15px; font-weight: 700; text-align: left; transition: color 0.2s;
  font-family: inherit;
}
.faq-q:hover { color: var(--accent-l); }
.faq-icon { flex-shrink: 0; transition: transform 0.32s var(--ease); color: var(--muted); }
.faq-item.open .faq-icon { transform: rotate(180deg); }
.faq-a { max-height: 0; overflow: hidden; transition: max-height 0.42s var(--ease), padding 0.32s; }
.faq-item.open .faq-a { max-height: 320px; padding-bottom: 20px; }
.faq-a p { font-size: 14px; color: var(--muted); line-height: 1.82; }

/* ══════════════════════════════════════════
   CONTACT
══════════════════════════════════════════ */
.contact-layout { display: grid; grid-template-columns: 1fr 1.4fr; gap: 72px; align-items: start; }
@media (max-width: 800px) { .contact-layout { grid-template-columns: 1fr; gap: 48px; } }
.contact-details { display: flex; flex-direction: column; gap: 20px; margin-top: 32px; }
.contact-item { display: flex; align-items: center; gap: 14px; }
.ci-icon {
  width: 40px; height: 40px; border-radius: 9px; flex-shrink: 0;
  background: rgba(0,0,0,0.02); border: 1px solid var(--border-h);
  color: var(--accent); display: flex; align-items: center; justify-content: center;
  transition: border-color 0.2s, background 0.2s;
}
.contact-item:hover .ci-icon { border-color: var(--accent-b); background: var(--accent-dim); }
.ci-label { font-size: 11px; color: var(--muted); font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; }
.ci-val   { font-size: 14px; font-weight: 700; }

.contact-form-wrap {
  background: var(--surface); border: 1px solid var(--border);
  border-radius: 14px; padding: 36px;
}
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
@media (max-width: 600px) { .form-row { grid-template-columns: 1fr; } }
.form-f { display: flex; flex-direction: column; gap: 8px; margin-bottom: 16px; }
.form-f label { font-size: 11px; font-weight: 700; color: var(--dim); text-transform: uppercase; letter-spacing: 0.5px; }
.form-f input, .form-f select, .form-f textarea {
  background: rgba(0,0,0,0.02); border: 1px solid var(--border-h);
  border-radius: 8px; padding: 12px 14px; font-size: 14px;
  color: var(--text); font-family: inherit; outline: none; width: 100%;
  transition: border-color 0.22s, box-shadow 0.22s;
}
.form-f input:focus, .form-f select:focus, .form-f textarea:focus {
  border-color: var(--accent);
  box-shadow: 0 0 0 3px rgba(36,80,212,0.12);
}
.form-f textarea { resize: vertical; min-height: 110px; }
.form-f select { cursor: pointer; }
.form-f select option { background: var(--surface-2); }
.form-btn {
  width: 100%; padding: 14px; border-radius: 8px; border: none; cursor: pointer;
  background: var(--accent); color: #fff; font-size: 14px; font-weight: 700;
  font-family: inherit; transition: background 0.2s, transform 0.22s var(--spring), box-shadow 0.2s;
  display: flex; align-items: center; justify-content: center; gap: 8px;
  will-change: transform;
}
.form-btn:hover { background: #1e3fb5; transform: translateY(-2px); box-shadow: 0 8px 28px rgba(36,80,212,0.35); }
.form-note { font-size: 11px; color: var(--muted); text-align: center; margin-top: 12px; line-height: 1.6; }

/* ══════════════════════════════════════════
   FOOTER
══════════════════════════════════════════ */
.site-footer { background: var(--surface); border-top: 1px solid var(--border); padding: 64px 0 0; }
.footer-top { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 48px; padding-bottom: 52px; }
@media (max-width: 860px) { .footer-top { grid-template-columns: 1fr 1fr; gap: 32px; } }
@media (max-width: 500px)  { .footer-top { grid-template-columns: 1fr; } }

.footer-brand p { font-size: 13px; color: var(--muted); line-height: 1.72; margin-top: 12px; max-width: 240px; }
.footer-socials { display: flex; gap: 8px; margin-top: 20px; }
.social-btn {
  width: 34px; height: 34px; border-radius: 7px; display: flex; align-items: center; justify-content: center;
  background: rgba(0,0,0,0.03); border: 1px solid var(--border); color: var(--muted);
  transition: color 0.2s, border-color 0.2s, background 0.2s;
}
.social-btn:hover { color: var(--text); border-color: var(--border-h); background: rgba(0,0,0,0.06); }

.footer-col h5 { font-size: 11px; font-weight: 800; color: var(--text); text-transform: uppercase; letter-spacing: 1px; margin-bottom: 18px; }
.footer-col a  { display: block; font-size: 13px; color: var(--muted); margin-bottom: 10px; transition: color 0.2s; }
.footer-col a:hover { color: var(--text); }

.footer-bottom {
  border-top: 1px solid var(--border); padding: 20px 0;
  display: flex; justify-content: space-between; align-items: center; gap: 16px; flex-wrap: wrap;
}
.footer-bottom p { font-size: 12px; color: var(--muted); }

/* ══════════════════════════════════════════
   SCROLL REVEAL (fallback + animated state)
══════════════════════════════════════════ */
.gs-reveal {
  opacity: 0;
  transform: translateY(32px);
}
.gs-reveal.in-view {
  opacity: 1;
  transform: translateY(0);
  transition: opacity 0.72s var(--ease-out), transform 0.72s var(--ease-out);
}

/* ══════════════════════════════════════════
   HERO BACKGROUND WORDS
══════════════════════════════════════════ */
.hero-bg-words {
  position: absolute; inset: 0;
  overflow: hidden; pointer-events: none; user-select: none;
  z-index: 0;
}
.hero-bg-words span {
  position: absolute;
  font-weight: 900; letter-spacing: -4px; line-height: 1;
  color: transparent;
  -webkit-text-stroke: 1px rgba(0,0,0,0.055);
  white-space: nowrap;
  opacity: 0;
  animation: heroWordFade 13s ease-in-out infinite;
}
/* 7 palabras, posición + tamaño + delay/duración únicos */
.hero-bg-words span:nth-child(1) { font-size:clamp(54px,8vw,100px);  top:6%;    left:-1%;   animation-delay:0s;    animation-duration:14s; }
.hero-bg-words span:nth-child(2) { font-size:clamp(88px,14vw,180px); top:-3%;   right:-5%;  animation-delay:5s;    animation-duration:10s; }
.hero-bg-words span:nth-child(3) { font-size:clamp(42px,6vw,74px);   top:42%;   left:0%;    animation-delay:8.5s;  animation-duration:12s; }
.hero-bg-words span:nth-child(4) { font-size:clamp(36px,5vw,64px);   top:60%;   left:36%;   animation-delay:2.5s;  animation-duration:15s; }
.hero-bg-words span:nth-child(5) { font-size:clamp(44px,6.5vw,80px); bottom:6%; right:-2%;  animation-delay:10.5s; animation-duration:13s; }
.hero-bg-words span:nth-child(6) { font-size:clamp(32px,4.5vw,56px); bottom:22%;left:3%;    animation-delay:6s;    animation-duration:14s; }
.hero-bg-words span:nth-child(7) { font-size:clamp(58px,9vw,118px);  top:28%;   right:0%;   animation-delay:1.5s;  animation-duration:16s; }

@keyframes heroWordFade {
  0%, 100%  { opacity: 0; transform: translateY(26px) skewX(-2.5deg); }
  11%, 58%  { opacity: 1; transform: translateY(0)    skewX(0deg);    }
  75%, 100% { opacity: 0; transform: translateY(-18px) skewX(2deg);   }
}

/* ══════════════════════════════════════════
   BG GHOST WORDS — secciones
══════════════════════════════════════════ */
.bg-words {
  position: absolute; inset: 0;
  overflow: hidden; pointer-events: none; user-select: none;
  z-index: 0;
}
.bg-words span {
  position: absolute;
  font-size: clamp(64px, 10vw, 118px);
  font-weight: 900; letter-spacing: -4px; line-height: 1;
  color: transparent;
  -webkit-text-stroke: 1px rgba(0,0,0,0.046);
  white-space: nowrap;
  opacity: 0;
  animation: bgWord 11s ease-in-out infinite;
}
/* Variaciones de posición y delay por hijo */
.bg-words span:nth-child(1) { top: 4%;    left: -2%;   animation-delay: 0s;   }
.bg-words span:nth-child(2) { top: 46%;   right: -4%;  animation-delay: 3.8s; }
.bg-words span:nth-child(3) { bottom: 5%; left: 22%;   animation-delay: 7.5s; }
.bg-words span:nth-child(4) { top: 22%;   left: 52%;   animation-delay: 2s;   }

@keyframes bgWord {
  0%, 100%  { opacity: 0; transform: translateY(18px) skewX(-1.5deg); }
  14%, 68%  { opacity: 1; transform: translateY(0)    skewX(0deg); }
  82%, 100% { opacity: 0; transform: translateY(-12px) skewX(1deg); }
}

/* ── Palabra fantasma en service-block (via data-word) ── */
.service-block[data-word]::before {
  content: attr(data-word);
  position: absolute;
  bottom: -12px; right: -8px;
  font-size: clamp(54px, 7.5vw, 88px);
  font-weight: 900; letter-spacing: -3px; line-height: 1;
  color: transparent;
  -webkit-text-stroke: 1px rgba(0,0,0,0.04);
  white-space: nowrap; pointer-events: none; user-select: none;
  transition: opacity 0.45s var(--ease-out),
              transform 0.55s var(--spring),
              -webkit-text-stroke-color 0.4s;
  opacity: 0.55; z-index: 0;
}
.service-block:hover[data-word]::before {
  opacity: 1;
  -webkit-text-stroke-color: rgba(95,132,242,0.18);
  transform: translateY(-6px) scale(1.03);
}

/* ── Palabra fantasma en plus-card (via data-word) ── */
.plus-card[data-word]::before,
.plus-p-card[data-word]::before,
.pillar-card[data-word]::before,
.plan-card[data-word]::before,
.case-card[data-word]::after {
  content: attr(data-word);
  position: absolute;
  bottom: -8px; right: -4px;
  font-size: clamp(36px, 5vw, 56px);
  font-weight: 900; letter-spacing: -2px; line-height: 1;
  color: transparent;
  -webkit-text-stroke: 1px rgba(255,255,255,0.038);
  white-space: nowrap; pointer-events: none; user-select: none;
  transition: opacity 0.4s, transform 0.5s var(--spring), -webkit-text-stroke-color 0.4s;
  opacity: 0.5; z-index: 0;
}
.plus-card:hover[data-word]::before,
.plus-p-card:hover[data-word]::before,
.pillar-card:hover[data-word]::before,
.plan-card:hover[data-word]::before,
.case-card:hover[data-word]::after {
  opacity: 1;
  -webkit-text-stroke-color: rgba(95,132,242,0.14);
  transform: translateY(-5px);
}
/* case-card usa ::after porque ::before es la barra de acento */
.case-card { overflow: hidden; }
.plus-card, .plus-p-card, .pillar-card { overflow: hidden; }

/* ══════════════════════════════════════════
   MISC
══════════════════════════════════════════ */
.underline-link { text-decoration: underline; text-underline-offset: 3px; color: var(--dim); transition: color 0.2s; }
.underline-link:hover { color: var(--text); }
[data-mag] { will-change: transform; }

/* ══════════════════════════════════════════
   BLOG — listado y artículos
══════════════════════════════════════════ */
.blog-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 24px; margin-top: 48px; }
@media (max-width: 900px) { .blog-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .blog-grid { grid-template-columns: 1fr; } }

.blog-card {
  background: var(--surface); border: 1px solid var(--border);
  border-radius: 14px; padding: 28px 24px; display: flex; flex-direction: column;
  transition: border-color 0.28s, transform 0.28s var(--spring), box-shadow 0.28s;
  will-change: transform; position: relative; overflow: hidden;
}
.blog-card::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0; height: 2px;
  background: linear-gradient(90deg, var(--accent), var(--accent-l));
  transform: scaleX(0); transform-origin: left; transition: transform 0.4s var(--ease-out);
}
.blog-card:hover { border-color: var(--border-h); transform: translateY(-5px); box-shadow: 0 20px 50px rgba(0,0,0,0.28); }
.blog-card:hover::before { transform: scaleX(1); }
.bc-meta { display: flex; align-items: center; gap: 10px; margin-bottom: 14px; flex-wrap: wrap; }
.bc-cat  { font-size: 10px; font-weight: 800; letter-spacing: 1px; text-transform: uppercase; color: var(--accent-l); background: var(--accent-dim); border: 1px solid var(--accent-b); padding: 3px 9px; border-radius: 4px; }
.bc-time { font-size: 11px; color: var(--muted); }
.bc-title { font-size: 17px; font-weight: 800; line-height: 1.35; letter-spacing: -0.2px; margin-bottom: 12px; }
.bc-title a { color: var(--text); transition: color 0.2s; }
.bc-title a:hover { color: var(--accent-l); }
.bc-excerpt { font-size: 13px; color: var(--muted); line-height: 1.72; margin-bottom: 20px; flex: 1; }
.bc-footer { display: flex; align-items: center; justify-content: space-between; padding-top: 16px; border-top: 1px solid var(--border); margin-top: auto; }
.bc-date { font-size: 11px; color: var(--muted); }
.bc-link { font-size: 12px; font-weight: 700; color: var(--accent-l); display: flex; align-items: center; gap: 4px; transition: gap 0.2s; }
.bc-link:hover { gap: 9px; }

/* ── Artículo individual ── */
.article-hero { padding: 140px 0 64px; position: relative; overflow: hidden; }
.article-hero::before { content: ''; position: absolute; top: -15%; left: 50%; transform: translateX(-50%); width: min(600px,100%); height: 500px; background: radial-gradient(ellipse at center, rgba(36,80,212,0.14) 0%, transparent 65%); pointer-events: none; }
.ah-meta { display: flex; align-items: center; gap: 10px; margin-bottom: 24px; flex-wrap: wrap; }
.ah-cat  { font-size: 10px; font-weight: 800; letter-spacing: 1px; text-transform: uppercase; color: var(--accent-l); background: var(--accent-dim); border: 1px solid var(--accent-b); padding: 4px 10px; border-radius: 4px; }
.ah-date, .ah-time, .ah-author { font-size: 12px; color: var(--muted); }
.ah-sep  { width: 3px; height: 3px; border-radius: 50%; background: var(--border-h); flex-shrink: 0; }
.ah-title { font-size: clamp(26px, 4.5vw, 50px); font-weight: 900; line-height: 1.08; letter-spacing: -1px; margin-bottom: 20px; max-width: 800px; }
.ah-sub   { font-size: 17px; color: var(--muted); line-height: 1.78; max-width: 640px; }

.article-layout { display: grid; grid-template-columns: 1fr 264px; gap: 64px; padding: 64px 0 96px; align-items: start; }
@media (max-width: 900px) { .article-layout { grid-template-columns: 1fr; } }

.article-body { min-width: 0; }
.article-body h2 { font-size: clamp(19px, 2.5vw, 26px); font-weight: 900; margin: 40px 0 14px; letter-spacing: -0.3px; border-top: 1px solid var(--border); padding-top: 32px; }
.article-body h2:first-child { border-top: none; padding-top: 0; margin-top: 0; }
.article-body h3 { font-size: 17px; font-weight: 800; margin: 24px 0 10px; }
.article-body p  { font-size: 15px; color: var(--muted); line-height: 1.85; margin-bottom: 18px; }
.article-body p strong { color: var(--text); font-weight: 700; }
.article-body ul, .article-body ol { margin: 0 0 18px 22px; }
.article-body li { font-size: 15px; color: var(--muted); line-height: 1.8; margin-bottom: 8px; }
.article-body blockquote { border-left: 3px solid var(--accent); padding: 14px 20px; margin: 24px 0; background: var(--accent-dim); border-radius: 0 8px 8px 0; }
.article-body blockquote p { color: var(--text); margin: 0; }
.article-body .data-table { width: 100%; border-collapse: collapse; margin: 24px 0; font-size: 13px; overflow-x: auto; display: block; }
.article-body .data-table th { background: var(--surface-2); border: 1px solid var(--border); padding: 10px 14px; text-align: left; font-weight: 800; font-size: 11px; text-transform: uppercase; letter-spacing: 0.5px; color: var(--dim); white-space: nowrap; }
.article-body .data-table td { border: 1px solid var(--border); padding: 10px 14px; color: var(--muted); vertical-align: top; }
.article-body .data-table tr:hover td { background: var(--surface); }
.article-body .data-table td:first-child { color: var(--text); font-weight: 600; }

.article-sidebar { position: sticky; top: 90px; display: flex; flex-direction: column; gap: 20px; }
.article-cta-card { background: var(--surface); border: 1px solid var(--accent-b); border-radius: 14px; padding: 24px; }
.article-cta-card h4 { font-size: 16px; font-weight: 900; margin-bottom: 10px; }
.article-cta-card p  { font-size: 13px; color: var(--muted); line-height: 1.65; margin-bottom: 18px; }
.article-nav-card { background: var(--surface); border: 1px solid var(--border); border-radius: 14px; padding: 20px 24px; }
.article-nav-card h5 { font-size: 10px; font-weight: 800; text-transform: uppercase; letter-spacing: 1px; color: var(--muted); margin-bottom: 14px; }
.article-nav-card a { display: block; font-size: 13px; color: var(--muted); padding: 8px 0; border-bottom: 1px solid var(--border); transition: color 0.2s; line-height: 1.4; }
.article-nav-card a:last-child { border-bottom: none; }
.article-nav-card a:hover { color: var(--accent-l); }

/* ══════════════════════════════════════════
   TESTIMONIALS
══════════════════════════════════════════ */
.testimonials-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 20px; }
@media (max-width: 900px) { .testimonials-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .testimonials-grid { grid-template-columns: 1fr; } }

.testimonial-card {
  background: var(--surface); border: 1px solid var(--border);
  border-radius: 14px; padding: 28px 24px;
  transition: border-color 0.28s, transform 0.28s var(--spring), box-shadow 0.28s;
  will-change: transform;
}
.testimonial-card:hover { border-color: var(--border-h); transform: translateY(-5px); box-shadow: 0 20px 50px rgba(0,0,0,0.28); }
.tc-stars { color: #f4b400; font-size: 15px; letter-spacing: 3px; margin-bottom: 16px; }
.tc-quote { font-size: 14px; color: var(--muted); line-height: 1.78; margin-bottom: 24px; font-style: italic; }
.tc-author { display: flex; align-items: center; gap: 12px; }
.tc-avatar {
  width: 40px; height: 40px; border-radius: 50%; flex-shrink: 0;
  background: var(--accent-dim); border: 1px solid var(--accent-b);
  color: var(--accent-l); font-size: 12px; font-weight: 900;
  display: flex; align-items: center; justify-content: center;
}
.tc-name    { font-size: 13px; font-weight: 700; }
.tc-company { font-size: 11px; color: var(--muted); margin-top: 2px; }

/* ══════════════════════════════════════════
   ICP — ¿Para quién?
══════════════════════════════════════════ */
.icp-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 20px; }
@media (max-width: 860px) { .icp-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 500px)  { .icp-grid { grid-template-columns: 1fr; } }

.icp-card {
  background: var(--surface); border: 1px solid var(--border);
  border-radius: var(--r); padding: 28px 24px;
  transition: border-color 0.28s, transform 0.28s var(--spring), box-shadow 0.28s;
  will-change: transform;
}
.icp-card:hover { border-color: var(--border-h); transform: translateY(-5px); box-shadow: 0 20px 50px rgba(0,0,0,0.28); }
.icp-icon { font-size: 28px; margin-bottom: 14px; }
.icp-card h4 { font-size: 15px; font-weight: 800; margin-bottom: 8px; }
.icp-card p  { font-size: 13px; color: var(--muted); line-height: 1.72; }

/* ══════════════════════════════════════════
   FORM VALIDATION
══════════════════════════════════════════ */
.form-error {
  font-size: 11px; color: #e54b4b; margin-top: 4px; display: block; font-weight: 600;
}
.form-success {
  text-align: center; padding: 52px 32px;
  display: flex; flex-direction: column; align-items: center; gap: 16px;
}
.form-success h3 { font-size: 22px; font-weight: 900; }
.form-success p  { font-size: 14px; color: var(--muted); line-height: 1.7; }

/* ══════════════════════════════════════════
   FOUNDER STRIP
══════════════════════════════════════════ */
.founder-strip {
  display: flex; align-items: center; gap: 16px;
  background: rgba(255,255,255,0.02); border: 1px solid var(--border);
  border-radius: 10px; padding: 16px 20px;
}
.founder-ava {
  width: 48px; height: 48px; border-radius: 50%; flex-shrink: 0;
  background: var(--accent-dim); border: 1px solid var(--accent-b);
  color: var(--accent-l); font-size: 14px; font-weight: 900;
  display: flex; align-items: center; justify-content: center;
}
.founder-name { font-size: 14px; font-weight: 800; margin-bottom: 4px; }
.founder-bio  { font-size: 12px; color: var(--muted); line-height: 1.6; }